Tamasha Full Movie ᴴᴰ (2015) | Ranbir Kapoor, Deepika Padukone | Promotional Events

 Tamasha Full Movie

Tamasha” was launched with considerable fanfare. As a film exploring self-discovery under the guise of romance, it required a promotional campaign that could both intrigue typical Bollywood audiences and hint at its deeper thematic undercurrents. The makers deployed a number of events, music launches, social media moments and city tours to build buzz.
Below, I walk you through major promotional highlights, the strategy behind them, notable moments, and some commentary on how they came across.

At the Mumbai music night, Ranbir’s surprise video appearance and his throw-back line to Deepika (“Tum pehle bhi itni khoobsurat thi… or was it time?”) made for headlines.

A reported “tiff” in the promo team: an Emirates24/7 article says Ranbir was less active on social media while Deepika was more enthusiastic; the two (with Ali) reportedly discussed how the promotional campaign should be carried out, and the article jokingly called it a “Tamasha” over promotion.

Emirates24|7

The blog ‘From the Other Side of Mirror’ described the premiere in Lahore (luxus grand cinema) as “an affair to remember” with red-carpet, models and socialites — showing how the film’s promotion extended beyond 

 Some fans felt that the promotional tone mis-sold the film: expecting a typical rom-com but getting a deeper, introspective story. For example a Reddit comment:

Tamasha…the team just tried to repeat a YJHD type of vibe… except the two films are completely different genres.”

Reddit

While Ranbir’s less active promo presence was explained (busy schedule), having the lead star more visibly active might have helped broaden mass appeal further.

The film’s deeper thematic aspects (identity, conformity) were somewhat overshadowed by the “holiday romance” imagery—so there may have been a mismatch in audience expectation vs what was delivered.

Final Thoughts

The promotional campaign for Tamasha was ambitious, combining international visuals, strong music‐focused events, star-driven appearances and social-media engagement. It succeeded in building intrigue and setting up the film’s aesthetic identity. At the same time, the challenge of matching audience expectations (from what the promotion indicated vs what the film delivered) was visible. For anyone studying how Bollywood builds film buzz, Tamasha offers a rich case of layered promotion: big glitzy events + subtle story signals.